Welcome The TikTok Takeover Course!
Let's take your account to the next level and beyond!
Module #1
Mark Your Territory
Goal:
Establish your strength and advantage.
Action Step:
Choose a topic or industry to post about and base your entire TikTok account around.
Tips:
Stick to ONE topic or industry.
I recommend choosing a subcategory of your chosen topic. Be specific but not too specific.
It doesn’t have to be a talent you can display. It can also just be your unique perspective or style in a particular industry.
Choose something you have endless energy for.
What can you do and/or talk about better than most people, with less effort than most people?
You don’t have to be the best, you just have to really like what you choose so that you don’t burn out.
Module #2
Setup For Growth
Goal:
Figure out exactly what you're going to post.
Action Step:
Choose 3-5 different ways to express your chosen topic on video. We'll call these "post types"
Tips:
E.E.E. – Make sure your videos educate, enlighten, or entertain your audience.
Choose things that don’t take very long or can be put into a short TikTok format.
Original content is recommended, but you can also use the stitch and duet features to collaborate with other peoples’ posts.
Module #3
The Experiment
Goal:
Give TikTok's algorithm an idea of what your account is about.
Action Step:
Spend a few days or weeks shuffling between posting your 3-5 different post types.
Tips:
Get up to at least 16-20 posts for this step in the course.
I recommend 1 post per day for 2-3 weeks.
Try not to post the same post type 2 times consecutively.
See Module #4 for posting tips.
Module #4
Bullseye
Goal:
Optimize your posts to reach the right people and the most people.
Action Step:
Include words in your posts that are relevant to your chosen industry. Make sure to use all 3 available formats.
1. Hashtags
2. On-screen text
3. Captions
Tips:
- Always use #fyp, #foryou, or #foryoupage. (these are simply TikTok’s most popular and broadly used hashtags)
- Slightly alter hashtags from time to time to determine the most effective ones.
- Always have at least ONE matching word across all keyword formats.
Module #5
Know Your Numbers
Goal:
Gather and use TikTok's data to your advantage.
Action Step:
Use analytics to determine which posts performs the best.
Tips:
- Make sure you go to settings and switch from personal to a business account to get the analytics feature.
- Look at your analytics to determine which videos perform the best on average using all 4 forms of engagement.
1. Views
2. Likes
3. Comments
4. Shares
5. Followers - You can base performance off of views, likes, comments, and/or shares…but since this course is mainly for growing your account, its best to focus on “followers” as your first and main determining metric.
- Take note of the “Average Watch Time” for your best performing video for module #6
Module #6
Rapid Growth
Goal:
Finalize and apply your rapid growth strategy! Start seeing significant increases in engagement and followers...aka BLOW UP
Action Step:
Go all-in with the best performing post type.
Tips:
From now on, post ONLY your best performing post type. (stop all other post types)
Adjust the length of your posts based on average view duration to increase view count.
Post just as frequently, if not more than you did for module #3 The Experiment.
TikTok videos start over right away…so 1 video completion = 2 views
Module #7
Misc. Advice & Conclusion
Tips:
Don’t rely too heavily on TikTok features. Make sure the content of your videos has watch appeal regardless of added effects.
Try to use the TikTok video effects at a very minimum if at all.
- Text-on-screen is the most effective feature when posting a video on TikTok.
- Stiches and duets to are effective post types, but not for sustainable long term growth and brand building.
Questions?
"People lose hope and give up on their dreams all the time.
You win every single day you're not one of them."
